John Kotter interviews Jay Lorsch about his work in field research. In this brief interview Lorsch begins by describing the methods of entering an organization, techniques involved in the interview process, and the types of questions he uses in field research. As the interview continues, Lorsch discusses how he gathers data, works to maintain objectivity in a study, what the key skills of an effective interviewer are, and ethical concerns in field research. Lorsch goes on to talk about the need for an aspiring field researcher to go out and practice, how he manages his own behavior for a particular study, and the differences between field research and consulting. The interview concludes with Lorsch describing his most recent field research work and the changing atmosphere of field research.

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Interview with Professor Jay Lorsch -Transcript | Transcript (Text file)