Master’s Series on Field Research
Interview with Professor Arthur Turner
Professor Emeritus, Harvard Business School
Introduction
John Kotter interviews Arthur Turner about his work as a field researcher. The interview begins with Turner describing how the interview process begins, the benefits to a company of allowing a researcher access, and how a researcher might learn to fit in to the company culture. Stone goes on to discuss interview techniques, a holistic approach to interviewing, recording data, and confidentiality issues. As the interview continues Stone talks about how to decide on an interview location, how to quantify interview information, when a researcher knows he has gathered enough data, and the importance of building a trusting relationship. As the interview concludes, Turner describes a controversial area in field research, specifically when a researcher ought to throw away data from an interview because it appears to be tainted.
Transcript File
Interview with Professor Arthur Turner -Transcript| Transcript (Text file)