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Disability Rights:
2009 Communications Campaign Contest

Update: Contest Results

The 2009 Communications Campaign Contest ended on November 13, 2009.

Thank you to all the support staff, judges, collaborators, and sponsors for working with these talented students from Central New York High Schools to address and improve awareness of disability issues.

An awards event was held on December 1, 2009 at which Fayetteville-Manlius High School's We "R" Above campaign was announced the winner.

Contest Overview

We challenge Central New York high school students to create ideas to build understanding of disability rights in high schools. We are inviting the following Central New York High School students to compete against each other to develop an effective communication, marketing, advertising, or other campaign to increase high school students’ understanding of disability rights.

Central New York High Schools
Invited to Participate

Sponsors:

Objective

We want to find the best possible way to enlist students to understand the struggles people with disabilities face in everyday life. We don’t want fear or pity - we want advocates willing to stand up for disability rights.

Student teams (up to 4 members per team) should select one of the following four groups to focus on for each communication campaign:

  1. Mobility Disabilities (people who have difficulty walking, including people who use wheelchairs, scooters, crutches, canes
  2. Mental Illness (including depression. Bipolar disorder, Schizophrenia)
  3. Sensory Disabilities (including blindness and vision disabilities and deafness and hearing disabilities)
  4. Intellectual and Developmental Disabilities (including Down Syndrome, mental retardation, autism and developmental disabilities).

Submissions & Entry Form

Your students might create an advertising campaign, a YouTube video, an event, a Facebook application or any type of communications idea.

You may submit as many as 10 different submissions.

Each submission should include:

  1. Entry Form - Disability Rights: 2009 Communications Campaign Contest [Word file]
    | Entry Form - Disability Rights: 2009 Communications Campaign Contest [PDF file]
  2. Short (1-page) description of the idea, including why you believe your idea will change attitudes on disability rights

Deadline for Submissions & Entry Form

All submissions should be postmarked by Friday, November 13, 2009 and sent to:

Michal Soffer, Ph.D.

Judging

The contest will be judged by faculty members of the S.I. Newhouse School of Public Communications and Burton Blatt Institute and staff from Clear Channel Syracuse. Winners will be announced December 1, 2009.

Prizes

The winning high school will receive a $2,500 prize to use for purposes related to Impacting Images of Disability (a report on how the funds were used will need to be submitted by July 1, 2010).

The second place high school will receive $1,000 to use for purposes related to Impacting Images of Disability.

The winning student teams will be recognized at an event and will receive a non-monetary prize.

The winning entries will be featured on the Burton Blatt Institute website (http://bbi.syr.edu) and will be disseminated as appropriate in 2010. All the best ideas will be circulated to all the schools, giving plenty of excellent opportunities to build understanding and advocacy for disability rights among today’s high school students.

Support & Consultation

Background Materials & Resources

The Content Rules and various background materials and resources on disability rights are available, including a“creative brief” to help the students understand the communications challenge.

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