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Master’s Series on Field Research

Interview with Professor Philip Stone (1936-2006)
Professor, Harvard University

Introduction -

Peter Blanck interviews Philip Stone on his work as a field researcher. The interview begins with Stone comparing different elements of field research and journalistic approaches. Stone goes on to describe what content analysis is, the purpose of content analysis, and his concerns with government collection of personal data. Stone discusses what survey research is, how survey research works, and how to bridge the gap between an academic approach to field research and an applied approach in business situations. The interview concludes with Stone sharing what he finds most fun about his work as a field researcher.

More information on Professor Philip Stone.

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